Corporate Blogging for Dummies has all the information necessary to leverage corporate blogging to grow your company's online presence and build an effective inbound marketing strategy for your business - large or small.
- Walks you through selecting a corporate blogging platform, preparing a corporate blog, establishing a strategy, promotion, and measuring success.
- Shares best practices of corporate blogging, resources, tricks of the trade, what works, and traps to avoid.
- Reviews the legalities involved with a corporate blog: disclaimers, terms of service, privacy policies, and comment policies, etc.
- Features examples of the best corporate blogs, blogging strategies, and other real examples throughout the book.
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"Great chunks of
information about blogging,
social media, and
search engine optimization
that will help anyone with
a blog (not just those
in corporations)."Liz StraussSuccessful Blog
"The most
thorough
blogging book
available.
Incredible!" Adam SmallPresident, Digital Home Info
"Regardless of your
business, this is the
best corporate blogging book
on the market."
James Paden CEO, Xemion
"If you
want to be an
effective corporate
blogger, let's face it...
you really need this
book" Brian Clark Founder, Copyblogger
